Our Team

David is Principal of the Four Bells Group and a director and advisor to a number of companies specializing in the technology and financial markets sectors. His background is in the management and development of businesses in the technology sector, an area where David Bell has over 30 years direct business experience.

Denis is a senior advisor and associate of Four Bells. His extensive experience in IT comes from senior executive roles within US multi-national StorageTek, Powercorp Group and Axon Systems. More recently, as an Executive Director at Origin Capital, Denis specialised in technology sector mergers and acquisitions, as well as being on the Board of a fund investing in early stage technology companies.

Adrian is a long‑standing member of the organisation and currently serves as Managing Director. Since joining the company in 1993, he has developed a deep understanding of the business and its development over this time.

Throughout his tenure, he has held leadership roles across finance, operations, and sales, giving him broad insight into the company’s day‑to‑day activities and long‑term direction. He has also served on the Board of Directors of Wilcom since 2012, further strengthening his knowledge of both the organisation and the wider industry.

Vanja joined Wilcom in October 1999 and has built a long and distinguished career with the company. She progressed through senior finance leadership roles, serving as Group Accountant, Group Financial Controller from March 2013, and Chief Financial Officer from October 2015.

In 2023, Vanja was appointed to the Wilcom Board as an Executive Director. In January 2026, she assumes the role of Chief Operating Officer, with responsibility for leading Wilcom’s Global Sales Team and Reseller Network, while overseeing Finance, Operations, and Human Resources.

Vanja brings strong leadership, operational discipline, and deep organisational knowledge to the role. She is a graduate of the University of New South Wales, holding a Master of Commerce with a major in Accounting.

Alex joined the Wilcom team in June 2018 and is responsible for the development, delivery and life-cycle management of the company’s products. He has extensive experience in the creation and management of high-technology hardware and software products for Honeywell, Siemens and Integrated Research. Having worked both in Australia and in Germany, his international experience adds great value to the team. Alex is also very passionate about creating amazing products for Wilcom's global customers.

Brenden started his career as an embroidery digitizer and screen print designer in the late 1990s. Later he joined Wilcom in the role of technical support and advanced through to product management, strategy and later marketing management. As a dedciated Wilcom user and self-confessed 'embroidery nerd', Brenden is passionate about building beautiful products that delivers exceptional value to its users while maintaining Wilcom as the industry gold-standard solutions provider.

Julian leads Wilcom’s marketing team and joined the business in early 2023. He brings experience in B2B marketing drawn from an international career at news and business information giant Thomson Reuters and subsequently SAI Global, where he led its digital marketing team. Julian has a passion for strategy, operations, and team building, and is an MBA-graduate from AGSM.

Richard has worked in the world of digital e-commerce and marketing for over 25 years, bringing with him a wealth of knowledge and experience to the Wilcom team. Having honed his experience in the forward-thinking UK digital market, Richard found himself taking the lead when arriving in Australia. Having also had a background in web design, he has a passion for the creative, assembling an incredibly innovative and imaginative marketing team delivering stunning, fresh branding for the Hatch Embroidery product line.